Originally Posted by
Redgum
So, most of us see the demise of the small camera retailer, particularly in rural areas and areas of small populations? It doesn't have to be so!
That retailer has a number of options. The first is diversification. Take on related products or another product that compliments his/her knowledge. Maybe art, paintings etc., home hardware if it suits. After all, Harvey Norman sells refrigerators, beds and lounges plus cameras.
Secondly, join the online game, fight fire with fire. Could really work well in rural areas as in most cases the product is delivered directly from the manufacturer anyway. Okay, he/she may need to learn some new skills or they could invest in another local with that knowledge. Something like the AP forum. We know where Rick lives but he doesn't share his house with all the Mods (at least I don't think so). The most important thing for an online business is a secure and permanent telephone number. Mobiles don't cut the mustard. There's little cost in setup compared to a bricks and mortar company and it gives you the ability to trade 24/7, even unattended. You can keep making money without getting out of bed (so to speak).
Times are changing and the way we do business has to change too.