I tried to convert the binary in the site header/logo to ASCII but it seems to be incorrect. It starts off promising enough but then doesn't work
Given (I hope I've transcribed it correctly)
01000001011101010111011 0101000001101000011011110111010001101111011001110111001001100001011100000110100001111001
I get
Auv ÐÞèÞÎäÂàÐy
The first two characters "Au" give me hope that there is a secret message to be discovered but the rest is quite obviously gibberish. I will continue working on deciphering the mystery though.