have you seen the new named coke bottles?

[crazymorton]

i was down in Melbourne last week for work and noticed these in the local take away.

the 600 ml bottles with various christian names on the labels.

interestinig marketing ploy :scrtch:

[JM Tran]

one of the best marketing strategies for any company I have seen in a long time actually.

the sheer amount of people going out of their way to find their own names and buying it for souvenir sake is staggering - even if they dont drink Coke normally. Some places can customize your name onto the can I think without Photoshop according to a friend who did it.

well done to Coke for coming up with this and reaping the profits and expanding their target audience to god knows who and where now.

[ricktas]

hmm. Can't say I have noticed, cause I might drink fizzy drinks once a year, if that, so I don't even look at the fridges etc they are in.

[I @ M]

It could be a good idea for tracking down the perpetrators of a bit of mindless thuggery (http://www.abc.net.au/news/2011-10-25/new-link-between-soft-drink-and-violence/3599956) if they happen to drop a couple of autographed cans at the scene. :rolleyes:

[AmyK]

I've been hunting for one with my name on it for a couple of weeks.
Have managed to find an 'Emily' one for one of my closest friends, a 'Melissa' one for her mum, a 'Mark' one for my partner, and a can that says 'Share a coke with your sis' for my sister...haven't given it to her yet, cause last time I saw her she was being an arrogant little so-and-so.

[rellik666]

I have a friend that works there and even he can't find one with my name on it......shame it is Coke and not zero or diet though.....

I am with JM and think it is a great ploy! I know a few people that have queued for hours to get their name at one of the can demo's.

Love the adverts too....really cool! :th3:

[Lance B]

Wait till they come out with cameras with names on them! :D

[ameerat42]

Awp!
Which might roughly mean (if you bother to waste a thought on it)...
One small step for canned minds; one giant leap for company's profits.

(You guessed right: I won't be hunting 4 my name on them.)

[Rattus79]

i got one that said share a coke with your boss. Needless to say that I tipped it out.

[crazymorton]

funnily enough i haven't even seen the adds. because of work i was in the office all day then dinner and drinks all night. didn't see TV for a week. (didn't miss much from what i can tell)

[Bennymiata]

I used to drink around 40 cans of Coke a week.
But about 4 years ago, I gave it up.

I wonder when they'll bring out bottles of soda water with my name on it?