D3400

[I @ M]

It would appear that Nikon have released a new model (https://mynikonlife.com.au/gear/digital-slr-cameras/d3400/?utm_medium=email&utm_campaign=NIK0935%20Nikon%2016th%20August%202016%20WWA%20eDM&utm_content=NIK0935%20Nikon%2016th%20August%202016%20WWA%20eDM+CID_e9c986caf2fe6749a4fb104055818d0c&utm_source=Monthly%20EDM&utm_term=FIND%20OUT%20MORE) heavily based on instant photo sharing to social media.

There must have been a lot of development cost associated with such technological advances.

How do I know this?

It is obvious since they appear to be getting primary school children to write their press releases to save $$$ that were spent on developing the new model. :eek:

Copied and pasted from their email that hit my inbox this arvo -------


Whether you’re a professional amateur, the Nikon D3400 lets you capture precious moments in stunning detail thanks to 24.2 effective megapixels, ISO performance and 11 AF points. :Doh:

[arthurking83]

.....

It is obvious since they appear to be getting primary school children to write their press releases to save $$$ that were spent on developing the new model. :eek:

......

So .. what you're saying is that Nikon used primary schoolers to write up an inadequate press release ... which saved them a few million dollars in professional advertising agency costs ... to make up for the $1 in development costs(over the D3300!) that this new model cost them! :p

One thing I do know tho, is that the $500K/yr salary that the head engineering honcho probably cost them, was a total waste of resources for this year!

[I @ M]

That about sums it up AK. :nod:

[Brendo09]

You can see why they'd release something that links straight to a photosharing app.

There's a good number of people I know who've shelved their DSLR to use the phone, as they're just keen on sharing the photo's with friends. This /\ allows Nikon to keep in that loop.

Still not much to write home about though.

[danny]

Business owners and schools will be taking a close look I'd imagine.